Coffee roasting at Mr. Phin — Full-Bodied Flavor

Coffee has long been an essential part of Vietnamese daily life. From bustling street vendors to upscale cafés, it’s not hard to spot people indulging in richly brewed cups. But did you know there are two main types of coffee widely available in Vietnam? Traditional Vietnamese coffee and 100% pure coffee.

So how can you tell the difference between the two? And more importantly — where can you buy authentic pure coffee at a reasonable price?

What Is Pure Coffee and Why Does It Matter?

Pure coffee, also called “mộc” coffee in Vietnamese, is made by roasting 100% natural green beans without any added flavoring agents. This type of coffee delivers a rich aroma, bold bitterness, and smooth sweetness — creating a uniquely satisfying experience.

Pure Ground Coffee

Pure ground coffee is a convenient option for those who want to brew coffee at home without the hassle. Most local roasters and coffee brands offer pre-ground pure coffee suitable for different brewing methods.

Medium-coarse grind: Perfect for traditional Vietnamese phin brewing
Fine grind: Ideal for espresso machines or automatic drip brewers

Pure Coffee Beans

For coffee lovers who seek a more immersive experience, whole beans are the way to go. Grinding beans at home not only ensures freshness and personal control over brew strength, but also guarantees authenticity.

When you grind your own beans, you know exactly what goes into your cup — no fillers or additives.

Popular Pure Coffee Varieties

Coffee Type	Flavor Notes	Caffeine Level	Characteristics
Robusta	Bold bitterness, strong aroma	High	Energizing and intense
Arabica	Light acidity, smooth herbal notes	Low	Relaxing and refined
Culi	Rare, intense flavor	Varies	Single-seed variety, unique aroma & body

How to Identify Pure Coffee

Aroma and Taste

Subtle, natural fragrance
Bitter but balanced
Light sweetness in the aftertaste
No harsh throat sensation

If your coffee smells overly rich or greasy, it may contain fillers like soy or corn.

Appearance

Dry, naturally shiny coffee bean surface
Coffee color resembles amber brown after brewing
Powder feels light and airy, floats before settling when added to water

Where to Buy High-Quality Pure Coffee

With so many coffee products on the market, choosing a trustworthy brand is key. Mr. Phin Coffee offers a diverse selection of pure coffee products tailored for both home brewing and café use — all at competitive prices.

Featured Coffee Lines at Mr. Phin

Product Line	Blend Composition	Roast Level	Flavor Profile
Pha Phin Truyen Thong	80% Robusta, 20% Arabica	Medium	Caramel aroma, mild bitterness and acidity
Arabica Cau Dat	100% Arabica	Light	Herbal aroma, clean acidity, sweet finish
Robusta Dak Mil	100% Robusta	Medium	Nutty aroma, bold taste, soft bitter finish
Gu Viet Pha May	80% Robusta, 20% Arabica	Medium	Deep roasted flavor, mild bitterness
Gu Y Pha May	60% Robusta, 40% Arabica	Light	Herbal, silky body, balanced profile
Tuoi Thom	100% Arabica	Medium	Fruity notes, sweet aftertaste
Tuoi Vui	30% Arabica, 70% Robusta	Dark	Smooth aroma, mellow sweetness
Tuoi Dam	100% Robusta	Dark	Full-bodied, deep bitter finish

Choosing pure coffee not only elevates your daily brew but also protects your health. Explore Mr. Phin Coffee’s collection for a flavorful, safe, and authentic coffee experience.